27 Nov Keep up with the play: the download
Sport NZ’s Balance is Better philosophy is about keeping young people in sport. It focuses on meeting the needs of young people, and the reasons they play sport – to develop and improve, experience challenge, be part of a team, and most importantly have fun with their friends.
In February Sport NZ in collaboration with NZ Rugby, Netball NZ, NZ Cricket, Hockey NZ and NZ Football launched a public awareness campaign called “Keep up with the Play”. This was a campaign for all sports and partners to share and promote the Balance is Better philosophy. The campaign targeted parents, coaches and administrators who lead, manage and make decisions about youth sport structures. It was intentionally confronting to raise awareness of the issues in order to shift engrained attitudes among adults, and the need for change so all young people can have the opportunity to play sport and enjoy the experience with their friends and develop skills to reach their potential at the right pace.
Unfortunately, the campaign was stopped midway due to Covid-19. Sport NZ are now excited to make all the campaign tools available including videos, posters and social media tiles. The tools also include nine of the current and past sporting legends, coaches and medical professionals speaking out in support for change and connecting with their personal journeys. These are great tools for all partners to use to support education of coaches, parents and leaders.
Find out more and download the tools at Balance is Better